Do you know the feeling when your socks disappear after a trip through the washing machine or dryer?

When you have a growing bag full of lone socks missing their mate? Or the frustration of sorting and matching socks after washing? This challenge was the spark that started Socki Socki.

With socks from Socki Socki, you save both time and energy on a tedious everyday task thanks to a clever, small, and discreet button that keeps the socks together during washing and drying.

A single little click, and sock washing has never been easier.

The story of how the button came to be dates back to 2017. We, David and Nikolaj, met at one of the summer festivals. The mood was high, and so was the alcohol level. And that's when the idea for Socki Socki was born, with a desire to revolutionize the way we wash socks. By Monday morning, the idea still seemed great, and we decided to turn it into reality.

With David's more than 20 years of experience in the industry and Nikolaj's digital and commercial mindset, we quickly realized that our skills were the perfect cocktail to start an online shop with innovative and sustainable quality socks. The following year, in 2018, we launched Socki Socki's webshop, and since then, we've experienced great success.

In a short time, we saw a huge demand for our product. The interest exploded when we participated in a well-known entrepreneur program on TV, where we presented our product. It was an eye-opener for people across Denmark. They could relate to the challenge, and now the solution was here.

Even though we’ve experienced rapid growth and high demand for our product, our ambitions for the future remain big. We’re focused on getting more retailers in physical stores, but we’re also setting our sights on both the European and American markets, where we see great potential.